Midnight Madness at TIFF: Lovely Molly

At midnight, I went to the Midnight Madness showing of Lovely Molly. Lovely Molly was directed by Eduardo Sánchez which also directed one of the first “found footage” films called The Blair Witch Project. I researched marketing, distribution, and the use of the internet in 1999 for The Blair Witch Project, Lovely Molly film, Blair Witch 2, Blair Witch 3, Exits, Altered, and biographic  information on the director.

Lovely Molly

  • IMDB says the movie is about “A horror/thriller centered on one troubled young woman and the evil power that exists inside of her.”
  • Trailer:
    • Synopsis: Molly and her new husband Tim move back into Molly’s childhood home. She is an ex-addict who slowly gets possesed by a deamon with a horse head. Throughout most of the movie, you do not see a demon (until the end) and all you hear is the ambient sounds (especially a horse walking) and she slowly starts to get more and more insane.
    • The more insane the character gets, the more attached she is from the camera, the viewer gets to see these parts with both a film camera and a hand-cam
    • Starts with wedding video camera footage
    • Very intimate shots – much of the time, the filming is close to the face or clsoe up to objects
    • Ambient sounds got louder when something is changing
    • The filming with the hand-cam and children is from the past
    • As she started to go insane, she began creating a video diary
    • As she progresses with her insanity, Molly keeps looking more and more ill
    • Film also used security cameras to show Molly getting “rapped” by an invisible creature at her work
    • Filmed in 1 month

The Blair Witch Project (especially info on marketing, distribution, use of the Internet in 1999)
Blair Witch’s transmedia properties (some of them are listed on the Wikipedia page)

  • Video from the Void: Video Spectatorship, Domestic Film Cultures, and Contemporary Horror Film. 3. Vol. 61. Journal of Film and Video [0742-4671] Tryon , 2009. Pg. 40 -51
    • “blurring of the boundaries between documentary and fiction” – used the internet and a fake documentary on sci-fi to advertise the movie
    • Created website to establish the legend of the Blair Witch and Sci-Fi Channel special “Curse of the Blair Witch” (Part 1 and Part 2)
    • Website had pretend history of BlairWitch saga filled with interviews, information, and photographs about the events in the movie (http://www.blairwitch.com)
    • In the movie, they conduct interviews “a mother holding her small child incorrectly remembers hearing about the BlairWitch on the Discovery Channel, rather than the Sci-Fi Channel, thus casting doubt on her reliability as an authority but also reminding knowledgeable viewers about the transmedia elements of the BlairWitch narrative.”
    • The project questions “representation on videotapes while also raising the questions of media technologies in providing safety from potentially dangerous threats”
  • Wikipedia
    • Also had books “The Blair Witch Files” (about cousin of filmmaker and he travels to find out what happened to her sister) and comic books (one-shot promoting the movie)
    • Trilogy of video games created about the movie
    • Another book “The Blair Witch Project: A Dossier” about police reports, pictures, interviews, and newspaper articles
    • Photonovel adaptation of The Blair Witch Project was made

Blair Witch Project (BWP) Marketing

Book of Shadows: Blair Witch 2

  • Eduardo Sanchez was the writer
  • College students at a Boston college become fascinated by the events of the three missing filmmakers in Maryland, so they decide to go into the same woods and find out what really happened.

Details on upcoming Blair Witch 3 (which he and co-writer are involved in)

  • Blair Witch 3
    • The project is still in the talking stages, as original creators Daniel Myrick and Eduardo Sánchez are interested in returning to the films, but it’s all up to Lionsgate, who owns the rights.
    • Writers Daniel Myrick and Eduardo Sanchez have said that the film would ignore the previous sequel and take place shortly after the events of the first film.
    • Original actors Heather Donahue, Joshua Leonard and Michael C. Williams may have brief cameo appearances in one form or another.
    • It’s said that the film would rely less on characters speaking directly to the camera, and more on something called “mixed first-person”.
    • The original script was said to be a prequel set in 1786 where the Blair Witch legend originated from. The premise was written as follows: “This film chronicles the events that led to the township of Blair driving an accused witch named Elizabeth Kedward into the woods, and the subsequent hauntings that plaqued the town for decades after her supposed death.”
    • A script was written and sent to Lionsgate (who owns the rights) back in 2004, with hopes of it going into production, but it never happened.
    • This project has been in talks for almost a decade.


  • 2012 release date
  • Exits
    • Filming is aimed to begin sometime in October 2011.
    • The film will be shot outside Austin, Texas, at Spiderwood Studios, and casting will begin in August 2011 with a focus on unknown actors.
    • Weta Workshop and Spectral Motion are collaborating with the production team on the design and build of the monster, to be portrayed by Brian Steele (Hellboy, Predators, Underworld trilogy).
    • Director/co-writer Eduardo Sanchez had this to say about the film: “We all remember the terror of watching such classics as ‘The Legend of Boggy Creek,’ and I look forward to making Bigfoot scary again.”
    • Other co-writer is Jamie Nash
    • Said to be the first in a planned trilogy “exploring and reinventing the Bigfoot myth”.


  • Wikipedia
    • Adam Kaufman starred in Taken (2002 miniseries featuring alien abductions)
    • Synposis: 5 years before the movie, 5 friends get abducted and experimented on – only 4 return
      • 2 of the 3 characters have been obsessed and they find a lone alien and then the 4 remaining characters become deeply involved with him

Biographical Information

  • Born American-Cuban born in 1968
  • Made movies through high school (Wheaton High School Ed)
  • Went to University of Central Florida

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